Internal communication is a well known concept, when it comes to corporate communications. It is an integral part of the organization and can majorly alter the performance of the business. So what is internal communications, basically?

Internal communications, simply put, can be defined as the communication that exists between the various members of the organization. Whereas external communications is the communication process that happens between the organization and other outside parties. Both these concepts are really important for effective functioning of the organization. When we talk about internal communications, it is just as important as the external one, if not more. Especially when it comes to employees, they are often seen as the cog to the engine that is the organization. Internal communications can impact the employee’s performance, how they feel about the organization, and even the performance of the organization.

Let’s discuss in detail, the need and importance of internal communications today:

Better overall performance of employees

The biggest reason why internal communications is important is that it can majorly impact the overall performance of the employees. Effective internal communications means keeping the employees informed about all major changes in the operations of the business, welcoming their ideas and opinions, and making them feel heard and taken care of.  The employees should feel that the organization cares about their well-being . Effective internal communications can hence, boost morale and productivity within the employees, can help to retain the employees more, and can make the employees feel like a team player.

A roadmap for the employees

Another reason why effective communication is needed in every organization is that tends to provide a roadmap to the employees. It tends to continuously inform them what the goals, needs, mission, vision, and plans of the company are. This helps the employees to align themselves, and their work with the company in a better way. It can help them to perform their assigned roles better, and even prepare them for any future roles, from the beginning. Being the best PR agency in Delhi, we understand the importance of the process of internal communications.

Important in managing crises

When and if an organization is hit with a crisis, communication becomes an integral process. Not just to the outside sources, but within the company too. Internal communication can help the internal members of the organization to reach out to the required people easily. It can also help to keep everyone informed about any recent changes and updates, and most importantly it can help to clear out any misinformation that might be going around.  It can even prevent a possible crisis. Hence, effective internal communications can help the organization to ride out any crisis in a better and a more organized way.

Portrays the organization in a better light

If an organization believes and practices effective communication, the employees are more likely to feel happy about their work status, and are more likely to praise the organization infront of a third party. This can often help the organization to be seen in a better light. People will see such an organization as someone who cares about the employees and their well being, and not just about money. The power of word of mouth is undeniable, and effective internal communication is another way organizations can benefit from that.

Reduces misinformation and increases advocacy

If all the employees are well informed about the working of the organization, or any possible changes in the organization, there is a lesser chance of rumours spreading around about the organization. The chances of misinformation being generated within the employees, is more likely to reduce if they are up to date on everything. Further if the employees are caught up on everything, and feel that the organization cares about them, they are more likely to act as an advocate for the organization, and less likely to believe and act up on any rumours and misinformation spreading around.

Hence, effective internal communications is integral to the functioning of every organization, regardless of their size and structure. It can benefit the organization in many ways, both in short term and long term. Mainly, the employees are more likely to perform better, and become an advocate for the organization if effective communication is present within the company.


Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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