Most of us have heard the name of the infamous social media application Instagram. A photo and video sharing platform, Instagram was founded in 2010 by Kevin Systrom and Mike Krieger. Later acquired by Facebook, it is one of the most downloaded applications in the world and is very widely used. It is also a leading name for brands when it comes to digital marketing. With a user base so vast and diversified, it is an important application for many brands. So why is it relevant for brands to make their mark on this application? And can it really help their overall growth? Let’s take a look at what the platforms offer:
The ever-growing user base
The Internet has over the years, become more affordable to many, which has led to a hike in the number of smartphone users in India, which yes, has led to more and more people using social media in today’s world. The growth is more dominant in people below 45 years. Combine that with the rapid growth of content available on this platform, Instagram will keep on growing more in the future years and is a great way for brands to raise brand awareness amongst a set audience.
More and more creative opportunities
One of the things that the platform offers is an outlet for content creation. With features like reels, stories, IG TV, and the live feature that available on the platform, there are ample opportunities for content creation available on the platform. Along with this, Instagram is also a leading name when it comes to influencer marketing, which further gives more space for the brand to create content, by collaborating with them.
Better SEO results and searchability
Having a good presence on a few of the leading social media applications can do a lot of benefit to the brand. One of those is that it might make it easier for the customers to find them, and will increase their chances of having better SEO results too. If a brand is consistently putting out content, and have a good following on a few different outlets, the chances of their potential customers stumbling upon the brand, can drastically improve. Being the best PR agency in Delhi, we understand the importance of SEO and the wonders it can do to a brand.
High engagement rate
Instagram is seen as a social media platform with a high engagement rate. Researches have pointed out that in fact, it has a higher engagement rate than its contemporary applications Twitter and Facebook. When customers interact with the brand more, they are more likely to also remember the brand more. Hence, another opportunity for brands to increase their visibility on the internet and raise brand awareness.
Increase in sales
Instagram has had many small-businesses on the platform, which have gone on to do well because of their reach on the platform. A good following, combined with a well-maintained page can help the sale aspect for the brand too. Brands can also use this platform to thus, tag and sell their products, or to give out more information about the product. Instagram business is another feature which amplifies this factor, and lets the customers purchase directly from the platform. Further, linking the brand’s website to their Instagram page can also help in increasing the sales, through the platform.
Instagram hence, provides a platform filled with opportunities and advantages that can work well for the brand, if they put in some efforts and do their research well. To have a good following on the platform is no easy task. It requires constant creativity and work. Brands need to come up with a strategy for their content on the platform too- from deciding on a theme for the posts, the aesthetics of the page to the objectives they want to achieve through this platform. Combine all of this, and the brand will undoubtedly benefit from its presence on the application!