Search engine optimization is the process of optimizing the ranking of particular pages and website. Good SEO Strategy can make your website rank higher. There are some points and factors of SEO that can impact your Google Ranking:
Content and Writing
Content is king. A good quality content has a great impact on ranking. Content with more informative knowledge and credibility will give your user good experience about your product or services. Good content results in great customer engagement rate. The more engaging your website will be the more quality target traffic you will get. So Content Optimization has a huge role in affecting the ranking of your website. Content should be created with proper keywords according to your target user that what will the user can search. Make sure User gets the information which they are looking for.
Mobile Friendly Responsive Website
Nowadays people prefer to their cellphones when it comes to search something urgently. If you make your website mobile friendly then you will get more users and traffic to your website. Responsive website design also plays an very important role in google ranking. You should definitely have a mobile version of your website. Releasing an incomplete mobile version of your website will affect your ranking. So make sure you have completed the mobile version of your website before launching.
Site Loading Speed
People are in hurry. They don’t have time for the websites which are slow in loading. If the website is very rich in content but the loading speed is slow, then people won’t be able to connect to the particular site, this will result in higher bouncing rate. Quick loading website gets more visitors in comparison to the website which are slow in loading. Slow page speed results in crawling less pages on your website. But if the page speed is according to google algorithm then the bounce rate of the page will be low.
Backlinks plays an important role in Google ranking. Quality backlinks can improve your seo rank in less time. When google crawls websites it also checks the amount of backlinks related to that site. But it is very important that the backlinks should be credible. Because spam links can affect your website ranking negatively. We can say that if you want to be on top of google then there must be quality backlinks connected to your website to rank higher.
Title tags and Keywords
A title tag is a line of HTML code that describes a specific web pages content. Title tags gives a short description of what the page is all about. So proper use of title tags will help in ranking higher. Google can easily detect the right pages of your website according to users query. Title tag should contain the proper use of keywords, and the keywords and title of your page should be relevant to the content. Make sure that the every page of different information should have unique title tag with related keywords.