Reading is a great hobby. It helps us develop a better vocabulary, understand new concepts, and feel more productive. Everyone can gain something from any book they pick up, whether it is fiction or non-fiction. Another thing that books can do is prepare you for a career in a particular field. It can make you understand the field better, can help you prepare yourself for the field, and help you analyze what will be expected from you. There have been many, many books written on the topic of PR and marketing. Here are some books that every individual who aspires to a career in PR, or even practicing PR professionals should read to understand the PR world a bit better and expand their knowledge.
How to Win Friends and Influence People by Dale Carnegie
One of the most highly recommended books for people working in PR, and other fields of marketing, Carnegie’s book talks about many important things. Carnegie shares his secrets of success and talks about how we can make the best of our personal and professional lives. He discusses some ways which can help people to like you more, ways which can help you to influence others through your thinking, and how to alter other’s thoughts without causing resentment or a fight.
Confessions of an Advertising Man by David Ogilvy
Considered as a classic in the advertising world, Ogilvy’s book is also a great read for people working in the PR world, and in the marketing world. This book talks about things like ways to get more clients, how to maintain those clients, how to make campaigns that will leave an impact on the audience, how to manage an ad agency, and gives us insight into the mind of Ogilvy, who is considered the ‘Father of Advertising’.
Trust Me, I’m Lying: Confessions of a Media Manipulator by- Ryan Holiday
In this book Holiday talks about his experience of working in the marketing world. He recounts many of his experiences- like creating a PR campaign, creating marketing strategies, and tries to give his readers a blueprint to making a successful campaign. He also dwells into the online marketing world and talks about ways that can help one to improve the online brand image of their company. A compilation of his experiences, case studies, and lessons that he has learned in his career, this one is a great read for people working in the marketing industry, today.
The PR Masterclass by Alex Singleton
Singleton, a former newspaper, magazine, and digital journalist, who now works as a PR trainer and consultant in the industry, covers many significant topics from the PR world. He talks about ways to achieve effective PR and talks about how to put forward a good and effective media strategy for a brand. He discusses ways to develop a newsworthy story and how to pitch them, a very important skill to master in PR. Being the PR agency in Delhi we recognize the importance of mastering this skill and the time it takes to develop it.
Singleton further talks about the importance of PR, and tries to impart practical knowledge to his readers.
(How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly by David Meerman Scott)
This book is a complete guide on digital marketing and the world of digital PR. As the name suggest, this books tries to cover it all; from news releases, blog posts, to podcasts and viral marketing. Scott tries to give a detailed, step-by-step procedure, and talks about how to use the internet for your brands full advantage.