Reading is a great way to educate yourself about the things that fascinate you. Books can help you understand the topic better, and give you a good amount of knowledge on it, even if the topic at hand is something completely alien to you. When we talk about marketing, the topic is very broad, to say the least. Over the years, people have written a lot of books on this topic. Here are some of the top ones, that you can start reading if the topic of marketing fascinates you:
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
The book published in 1993, is widely read and is considered a holy grail for people who are just starting to gain knowledge on the topic of marketing. In the book, the writers try to cover everything, starting from how to actually build a product that people will love, to how to promote the product, how to advertise it well enough to the world. The writers talk about rules which they draft out as laws of marketing- things that you just cannot ignore if you want to succeed in the market.
Kotler on Marketing: How to Create, Win, and Dominate Markets by Philip Kotler
Regarded as a pioneer in the marketing and mass communications world, Philip Kotler in his book, guides everyone starting out in the marketing world. Not just for beginners, many experts in the field can also gain something from this read. Kotler touches upon many important topics in this book, ranging from database marketing, relationship marketing, high-tech marketing, global marketing, to marketing on the Internet. He also talks about how to get market segmentation right every time, and the importance of doing so. In short, he highlights many challenges that people face in the market in today’s world and tries to guide us through them.
How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt
Even though the book was published some time back, this one is one of those books which to this day, is very informative and significant. In this book. Holt sheds light upon many famous brands which have become icons and have become an important part of the culture today. He talks about what made these brands stand out in the market and how they have had a journey from being a small known name to an icon, globally.
The 1‑Page Marketing Plan by Allan Dib
Dib, in his book, talks about how to put all the knowledge you have about the subject of marketing into action. He sheds light on things like handling and dealing with difficult customers, and how to build a business that stands out from the very beginning of its run. This book is perfect for startups and companies who are on a small level right now. It can help them prosper and turn their company into a successful name.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Book by Ryan Holiday
Holiday has written books on the topic of marketing that have gone on to be seen as very important reads, today. In this book, he talks about growth hacking and takes up multiple case studies, that are relevant today, and have benefitted from constantly modifying themselves and changing, according to the world and the customers.
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