Social media is no longer just a platform to socialize and catch up with your friends. Over the years, it has evolved into much more. One of these things is a medium of communication for brands. With the ever growing number of social media users, this was something bound to happen. The number of people that are social media users, combined with the time spent by them on the platforms is high enough for brands to need to exist on those platforms. Plus, studies have shown that social media as a marketing tool should not be neglected by brands, as it can mean things like more brand awareness, more engagement, a better relationship with the consumers, and even higher traffic on their websites.
The need and benefits of using social media are known by all. But often brands can feel confused about how to use social media to their best use. Or they might see that their reach has died down a bit. Here are some tips for brands to increase their reach on Instagram, one such social media platform:
Experiment with Reels
The reels feature was launched by Instagram, not long ago. But it became a viral sensation in no time. Researches have shown that viral reels can really help brands and businesses to increase their reach. Many small businesses, have benefitted from this Instagram tool and had their reach shoot up. And what makes a good reel? If you’re confused about that, try going with the trends that exist at that time. Use trendy audio, challenges, or try to come up with relatable content for the viewers. If you want to challenge yourself more, try making more varied content. Reels just might be what your account needs. So go ahead and experiment.
Collaborate with influencers
Another thing you can do is collaborating with influencers, if you already haven’t. Social media influencers have become more and more prominent in the last few years. Brands have seen an increase in their reach and number of followers, when they have collaborated with the right influencers. One thing to try out is collaborate with an influencer who matches the personality of your brand, initially. This might help you to rope in new and potential customers too. And then you can experiment more and more with this tool too. Being the Best PR Agencies, we understand the importance of this digital tool, and how it can benefit the brand.
Content is the key
Social media is one of the biggest ways through which people pass their time. People often expect to be entertained in some way or other. Another way you might be able to get more following is by focusing on the content that you are putting out on social media. If all you use your Instagram is for is advertising and informing people about your brand, you might be doing it wrong. Give netizens more reasons to follow you on this platform. Create content that resonates with your voice, while also entertaining your followers. Use content to showcase who your brand is, and what it stands for. There are many brands who are known for their content creation on Instagram, and many people follow them solely because of that. In the long run, this not just increases brand awareness, but it also can help to rope in new consumers, and also establish a more personal relationship with them.
Lastly, none of the efforts you put in will show results if you are not consistent. Post regularly. Plan ahead of time what you will post for the week, if you need to. But if you are not regular and only post once in a while, you will see very little to no growth over time. Whether it is normal posts, or reels, or stories, be regular in your work. The chances of you benefitting from this tool faster are much higher if you are consistent in your work.
Instagram today, is a very important social media platform, with the number of users increasing by the hour. The time spent by netizens on this platform is enough of a reason for brands to have to exist there. So do your research. Understand your target audience well. Use this platform to your benefit, because with time, it seems like the reach of Instagram is more likely to go up.