A crisis at a workplace can be defined as an event or series of unwanted events which can lead to unrest and disturbances. A crisis often takes place without any prior warning, and depending on how a brand manages the crisis, it can often make or break the firm in many ways. It can cause a lot of uncertainty and can cause a lot of damage to the reputation of the brand, in the eyes of its stakeholders.

Crisis Communications refers to a function performed by PR and media professionals, in which they use various available media tools to preserve the reputation of a brand when a crisis hits. A crisis can be anything ranging from a small accident at the official grounds of the organization, to a criminal attack, a government inquiry, to a media investigation. When it comes to crisis management, it is better to hire a PR firm beforehand. Let’s find out why:

The Specialization Factor

One of the most important reasons behind hiring a PR firm, when it comes to crisis management for brands is the factor of specialization. PR professionals have garnered experience in crisis management over the years. They perform this function for various clients, and that means they have managed different types of crises as well, and have more experience. In a delicate situation like that, it is important to handle the situation with utmost care and with the proper amount of knowledge. Hence, hiring a PR firm often means lesser chances of taking the wrong step.

Higher risk of facing a crisis

Our world keeps on becoming more digital by the hour. With the internet, the risk of a crisis arising has also increased.  The response time for customers has decreased. Anyone can post online and express their views, or talk about their experience of the brand. Hence, there is a higher risk of brands having to face a crisis. It is hence, better for brands to have a team beforehand who can plan for any possible crises in the future, and plan things in such a way that any possible crisis is avoided.

Better employee performance

Having a team that is just focused on planning and managing the crisis can help employees to feel safer in times of a crisis. Further, if there is already a team present for managing the crisis, others can focus more on other aspects of the business that require their attention. Being the best PR agency in Delhi, we specialize in crisis communications and can help brands prepare for any future crises as well.

Time is crucial

Time is an important factor when it comes to crisis management. Brands need to respond as soon as possible. Late replies can often make the impact of the crisis worse and can make the audience see the brand in a bad light. Brands thus, need to respond with an adequate response, that too timely. Having a team that specializes in crisis communication can help the brand to do so. It can help the brand to communicate the right message, through the right media outlets, within an appropriate amount of time, which will lessen the impact of the crisis on the reputation of the brand.

Hiring a PR firm can really help a brand to reach many of its set goals more effectively and in a more planned manner. There are many benefits to hiring a PR firm that can help the organization turn into a brand name that is well-known and trusted by many. One of these is being prepared for a crisis and handling a crisis well if it ever hits the organization. A PR firm can not only preserve the reputation of the firm in the eyes of the external stakeholders, but can also do so in the eyes of the internal stakeholders, and can help the firm to handle the crisis well. That too, while causing little to no damage to their reputation.


Twenty7 Inc. is a creative communication PR Agency with 360-degree solutions for integrated brand building of the business/ clients. Deciphering the clients and their target audience, we devise customized innovative strategies that best suit the requirements of their business and fetches the desired result of establishing them as ingenious thought leaders in the sector. We at Twent7 Inc. have a very practical disposition and staunchly believe in adapting to the changing scenario of the market. Likewise, the narrative of the storytelling/ message is shaped to deliver exclusive results that stay relevant to the brand and also their audience.

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