To keep up with the ongoing PR trends, in 2020 the PR industry will focus on impact and outcome-based results. Considering the communication era we are in, the approach needs to be strategic that can be measured.
The most important role will be played by interactive content that covers the key data. Given that digital content is gaining popularity, the PR needs to play smart. They need to generate engaging content. As there will be a rise in digital campaigns, SEO, PR will be the most sought after mode of communication. It will create better visibility opportunities while generating the right traffic.
What is the role of micro-influencers in it?
Going by the trend, micro-influencers will play a major role in 2020. As they are within reach, they have a group of loyal audiences. This is because their content is reliable that can be trusted by the followers. Considering their authenticity, there is a rise in brands wanting to connect with them. Even the micro-influencers want to indulge in long term partnerships. Doing so results in campaigns that have a successful outcome. Therefore, collaborating with micro-influencers is considered to create a loyal set of customers.
In addition to the above factors, PR trends will be able to create a greater impact with the help of meaningful engagements. It is a known fact that technology poses a serious challenge to the traditional mode of working. But PR needs to maintain human engagement. There needs to be some organic communication. From generating meaningful and relevant content to organizing events, consumers should relate to the PR activities. This will help the business leaders to connect with their audiences on a personal level as the opportunities created by the PR will establish them to be the industry leader with impactful opinions.
Thus, we can say that with a more proper planning and strategic approach PR can deliver positive outcomes. By adopting the new technologies and combining it with the traditional PR practices can bring about an impactful result among the consumers.