IMPACT OF DIGITAL MEDIA AND SOCIAL MEDIA ON PUBLIC RELATIONS 2wenty7 inc

IMPACT OF DIGITAL MEDIA AND SOCIAL MEDIA ON PUBLIC RELATIONS

Today we don’t see a Public Relation firm like those old firm where media relations and churning out press releases and calling journalists, it was like Pros would follow a pattern of working as they would ask for press coverage irrespective of the news value in the materials and continuously call a journalist to follow up. But now everything has changed massively in the PR sector. 

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Public Relation

Public Relation, A powerful Tool To Brand Building

Public relations must have catch the audience’s eye recently but the phenomenon goes way back in time. It has been there for a century but took a flight in the most recent years. The increasing competition in the market has made it an integral tool to take a brand to next level. It has facilitated communication to the right audience that helps a brand create awareness in the eyes of important forces of marketplace.

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