People often get confuse between advertising and public relation. Some people think that both are some or less the same thing. In simplest word one can understand is that advertising is something where one says he/she is the best while PR is making others say that you are the best.
The term ‘Public Relation’ is vast in its nature. Despite of the fact that Public relations are coherent with promotion fundamentally in terms of impact, yet Public Relations remain broadly obscure. Advertising or PR is the workmanship and the ability to convince an outsider, which is, for the most part, the media to advance one’s customers. A brief around a couple of things that one has to think about Public Relations.
How do you define if your PR agency is good or bad? How can you understand that if your PR agency is really having the right strategy to reach your target audience? How can you measure if your PR agency is able to achieve required results for your brand?
Public relations is an integral tool for organizational effectiveness. An organization has no credibility or awareness about unless its actions and contributions are communicated to the audience. A PR agency bridges this gap and enhances a brand’s recognition relevant to the public eye. The activities of a PR agent adds to goodwill of a brand. These communications attract investors and businesses. The communications and activities not only influence the external environment but also the internal environment of an organization.