How digital marketing approach will change in the future?
Novel COVID-19 has shifted everything upside down around the world. The world is standing together and trying to fight this situation. To protect itself and avoid the worst scenario, the Indian government has locked down the entire country to contain the spread of a virus. Since it has become mandatory for everyone to keep themselves locked inside their houses, the digital marketing strategies for the brands have also changed. Now the priority is different from before.
Once the lockdown will be over, people will spend more time online. The entire human race would change a little bit as our social behaviours would change. People for a few months, would not go out more often. So the whole scenario of marketing is going to change for some time at least. Hence, we as a consultant, always suggest a brand take a lead according to the situation.
Here are a few points, that are going to help brands in these changing times. The activities listed below will also increase the possibility of reaching the target group in more effective ways in the future.
Social media marketing– As the reports are suggesting, the uses of social media has increased. It is likely to shoot-up in the near future. So, brands should consider this trend and act swiftly. Since people are going to spend more time on social media, many brands are changing the marketing strategy accordingly. Using social media platforms especially Facebook, Instagram, and Linkedin; can help the brand reach to their target audience. As we already know, if we can set our target audience correctly while constructing a campaign, the result is more likely to meet the objective. So, keeping the present scenario in mind, we should focus more on social media marketing.
Digital Marketing– This is the age of online marketing. Be it a service or product-related brand, online marketing is keeping them ahead. India has more people with mobile phones and internet connection nowadays than ever before. Due to cheaper data and affordable mobile phones, the entire marketing has changed. People are just not only connected through it but they are also dependent on it. Using the best digital marketing practices, brands can get benefit out of it. Brands are recognizing the same and moving swiftly from conventional marketing space to digital marketing space.
Google Adword– The paid activity on Google itself creates a lot of buzzes and help reach to the target audience. Lately, PPC is one of the best marketing tools to generate the lead. We have helped many clients from various segments to generate leads from PPC( pay-per-click).
Youtube- In video streaming space Youtube has captured the market. Many brands are using this space to capture the audience. Watch time on Youtube has also increased and expected to increase in the future as well, due to lockdown. So, we highly recommend to use this opportunity and reach the target consumer.
Having mentioned points above, this is not just a changing time in our life, but this is a changing time in entire humankind. Hence, marketing is also going to change even after the lockdown is over.